Strategic Brand identity
Every brand has a story to tell. A brand should be driven by its story and what makes it unique rather than what might be on-trend.
Strategic Brand identitiy is the essence of a company's brand, encompassing its personality and positioning. It guides brand decisions and ensures consistency. It involves understanding the audience and market to establish a unique proposition. By crafting visual elements and aligning them with messaging and values, it creates recognition, trust, and differentiation for long-term success. brand you're truly proud of and will get your business the results you are hoping for.
Website design
Your website is a platform for people to experience your energy, comprehend your brand, and develop a deep affinity for what you provide. I recognise the significance of not just an aesthetically pleasing, but also a user friendly website.
Design details
Our design days are here to give you the extra set of hands you need to check off those smaller tasks - in just one week! We can tackle whatever’s on your design to-do list to help you create something truly beautiful.
Welcome
To The Brand Merchant, Design Studio where we specialise in crafting diverse and imaginative brands that are destined for success. With our strategic design expertise and commitment to authenticity, we empower businesses to reach new heights and captivate audiences with impactful brand identities. Join me on this creative journey as we unlock the full potential of your brand and set you on the path to stand out in amongst the crowd.
Offering design services across many areas of design, including website design and development, print collateral, advertising and signage, wherever you are in your brand journey I am here to help.
Together, we'll embark on this creative journey together
WHAT TO EXPECT
Your brand journey
1. Brand strategy
We’ll uncover what makes you stand apart and creatively position your brand.
2. Let's Chat
After your enquiry we schedule a discovery call (or coffee date). This gives us a chance to connect, and chat about all of the options for your unique project.
3. Let's go
After the discovery, you’ll be able to decide on which custom package to go with for your project, we will lock in your start date, and begin your design journey!
Brand Identity
Creating your brand is about more than having a logo. We believe in an intentional brand design approach. While it's of course important to make everything look pretty, we look beyond trending colours and aesthetics to really understand what will speak to your audience.
Our branding packages cover everything from typography and colour palettes to logo variations and brand style guidelines, the key to establishing and elevating your business presence. We realise there are no one-size-fits-all solutions, if our packages aren't quite right for you, we can tailor them to fit perfectly.
Basic package
This brand design package is the perfect starter to provide your business with essential branding components! Perfect if you’ve got a smaller budget but still want to make a strong impact.
TIMELINE: 3+ WEEKS | From $800 nzd
This package includes:
strategic brand questionnaire
discovery call
2-3 initial concepts
creative direction: colour palette & fonts
logo suite: primary, secondary & submark logo
brand asset suite and brand pattern
brand guidelines
up to 2 revision sessions
logo files in JPG, PNG, PDF and AI.
The Works
This is the total package when it comes to investing in your business and yourself! The full suite package is all inclusive and equips you with additional custom brand design assets to help you thrive.
TIMELINE: 5+ WEEKS | From $1200 nzd
This Package includes
Strategic brand questionnaire
Discovery call
2 - 3 initial concepts
Creative direction: moodboard, colour palette & fonts
Logo suite: primary, secondary & submark logo
Brand asset suite and brand pattern
Brand guidelines
Business card designs
Up to 2 revision sessions
Logo files in JPG, PNG, PDF and AI
PLUS: 2 design add ons chosen from the menu below
Design add ons
If you’re looking for something a little more custom that hasn’t been outlined in any of the packages, or require more elements we can create a bespoke package tailored to you! Our 'design add ons' highlights a few of these options.
This package includes:
Business Cards
Thank You Cards
Highlight Covers
Pamphlets
Social Media Templates
Stickers
Packaging
Merch
Booklets
Marketing material
Loyalty Cards
Signage
