From pioneering start ups to existing brands ready for change, my joy comes
from crafting diverse, imaginative brands and websites destined for success.


About me

The captain of the Ship

Hi there! I'm Katrina otherwise know as Kat, Creator and Captain of The Brand Merchant. When I'm not busy at my computer you will find me me running my beautiful girls around to their many activities, hanging out with my husband and our amazing friends, or walking my little dog, Basil, around the local lake.

After a long time designing in the corporate world, I realised I had a heart – and the unique skills – for crafting diverse intentional brands and websites for small to medium business owners. I started The Brand Merchant to give me the flexibility to be available for family whilst being able to collaborate with passionate businesses along the way. I have over 20 years of design experience, across many different disciplines and my joy comes from crafting imaginative, modern brands and websites that highlights your value and shows off your skills. I believe in authenticity and crafting unique brands stemming from a deep understanding of your business not just what's on trend. 

Two years down the track of my own journey, I am so very grateful to be doing what I love everyday while also having a work life balance which is so important in this fast paced world.

If you are ready to embark on your own Brand Journey or step into the digital world. I would love to work with you!

I Can't live without

  • My Morning Coffee

  • Summers at my favourite beach

  • Time to myself

  • A good gym session

  • Colour in my life

  • And of course my family and friends


The Journey

1/ Touch base

If your keen to work together, fill in the client enquiry form and I’ll be in touch with you with the next steps.

2/ Importing your vision

Once I have received your enquiry we schedule a call or a coffee date. This gives us a chance to connect, and chat about all of the options for your unique project.

3/ Let's lock it in

After our chat, I’ll send you a custom proposal with options so you can decide on what suits you best. We will decide on a start date and let the journey begin!

noun;  One that is noted for a particular
quality or activity {Specialist}

You may ask

Why the Brand Merchant?

Just as Merchants of old were importers and exporters of various goods. I import people ideas, dreams and visions, turning them into impacting, purposeful brands and website, to export to the word in style. 

Merchant ships carry precious cargo out into the world, ensuring safe passage. I understand how important your business success is, so I make sure your journey through this process is one you will enjoy and take care of you along the way. 


The questions that need answers

How long is the process

Depending on the service you have booked in for and the customisations, project timelines can vary. For a branding project, it usually lasts between 4-6 weeks. For a brand and web design project, it is roughly 8-12 weeks. For a design intensive, the process is condensed into a 1 week process, which is perfect for smaller businesses who don't have the time or budget to work on a larger re-brand.

How much is the investment

We realise that branding your business is an investment and we don’t take this lightly. Done right, branding should last you for years to come and make a true impact on your business. As everyone is different and every project is different, when you inquire we will hop on the phone to discuss your requirements and generate a custom quote and proposal.

Do you offer payment plans?

Yes of course. A 50% deposit is required which is a non-refundable deposit to secure your project booking. The remaining cost can be broken into 2-3 instalments.

Do you offer just a logo

I believe to create a successful brand you need more than just a logo. We want to tell your brand's full story and need more than just one design to do that.

I already have a logo, can you design the rest of my assets?

I believe I am able to make the most impact for your business by creating a completely custom brand identity or Rebrand from the ground up. I work best when I am able to start fresh with a new design, that is why I don't usually work with past design elements, without the ability to refresh the whole brand.

What do I need to get started?

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