Sport Waikato were looking for a new brand that reflected who they are, the next step of their journey, and their connection with the people. This was a collaborative project with the passionate team at Sport Waikato. We delivered brand creative that stayed true to the past by retaining the familiar of shape of the ‘W’ and traditional colours Sport Waikato are known for.

Reflecting on their bright future, the visual elements evolved to be more playful and energetic while incorporating movement which represents their brand and values.