Anglesea Sports Medicine was ready to modernise its exisiting brand, seeking to establish a unique identity. Given the sentimental attachment to the original running man emblem in their current branding, the development of their new brand entailed the retention of certain historical elements while strategically propelling them towards the future. This evolution extended to the creation of a new website, which not only encapsulated their refreshed brand identity but also provided a professional and user-friendly platform within the digital space.